In 1873, the town of Winnemucca consisted of a few houses, a ferry across the Humboldt River, and Bridge Street paved with sagebrush stubs. That year, Frank Button and his uncle I.V. Button drove cattle to the area to begin ranching operations in the rich, fertile valleys of northern and eastern Humboldt County.

Using their famous double square brand, they raised thousands of fine horses on the 4,000 square miles of ranchland.  Although the original ranch was sold in 1884, Frank Button continued his ranching activities in this area, and later served as Chairman of the Board of Humboldt County Commissioners.